|Chird Bobbitt, Searcy, AR purchased from Mike Godwin, Hot Springs, AR 5 June 2005|
1954: The first, and only, major
Advanced Design styling and engineering changes occurred with the 1954
models. New high pressure insert bearing
235.5 OHV six cylinder engine producing 112 horsepower and 200 ft-LB gross
torque was in pickups until 1962.
New design "bull nose"
grill. Bed was increased in depth
(giving a 2 inch lower loading height) and had all new bed sides.
Rear bumper an option since 51 now has a dropped center to serve as a license plate
location. Taillight was rounded. Hub caps same as 53 but now have the Bowtie emblem.
Newly designed dash,
a new steering wheel and instrument panel. Hood emblem showed 3100.
Windshield was now one piece. Drive rear end was closed. These trucks
continued into 1955 and remained on sale until March 25, 1955 when all-new
Early V8 pickup trucks were announced by Chevrolet.
Some numbers on truck:
VIN# H54S03672 from
Engine: 1965 camaro 350
In 1909, William Durant, a successful buggy manufacturer from Flint, Michigan, asked Louis Chevrolet, a well known race car driver, to help design a car for introduction to the public. He had not yet formed a company to manufacture it.
In 1911, the Chevrolet Motor Car Company enters the turbulent automobile market on November 3. Durant envisions his new company as an inexpensive competitor to the Ford Model T. He chose to name the company after its designer, Louis Chevrolet, because he liked the sound of the name and because Chevrolet was a prominent name in motor sports.
In 1912, Chevrolet hits the streets of Detroit with the "Classic Six" -- a large, 5-passenger touring sedan with a long list of standard features, including four doors, electric lights and a folding top, plus a windshield and its own tool box. Its 299-cubic-inch, 6-cylinder engine could reach a top speed of 65 miles per hour.
In 1914, the Chevy "bowtie" logo appears for the first time. Legend maintains that the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. In 1908, William Durant reportedly detached a small piece and kept it in his wallet, waiting for the day he’d put it to use. The bowtie became an advertising icon, and is still the marque of today's Chevrolet.
In 1915, Chevy’s first challenge to the Ford Model T, the "490" is introduced ($490).
In 1917, success of 490 pushes Chevy unit sales to the 100,000 mark.
In 1918, the first Chevy truck sold. Chevy joins GM Corporation.
In 1927, Chevrolet outsells Ford by topping 1 million units for the first time. In all but four of the next 55 years, Chevrolet is the top-selling American nameplate.
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